Ancillary Task: Changes to my digipak plan

During my digipak construction, some decisions were made deferring from the original plan.

These were such like the inclusion of a sticker type design on the front cover in the bottom left hand corner, highlighting the "number one single 'Loner in Love'" and "with 1 hour bonus DVD." I decided to include these vital pieces of information on the front cover due to the fact that they are drawing factors for my audience and consumers that may purchase my digipak; the single would be recognised and known to be of high standard thanks to the high chart ranking and the additional DVD means that the public are getting more for their money as well as showing the artist off to his greatest potential.

On the front cover, I also decided to change the style of the title of the album, 'Stories and Dreams.' Originally, I was going to copy the style of the artist's name in a handwriting way that is seen apparent in my music video with the different labels applied to lessen the serious mood established. However, I did experiment with this (as seen to the right) and thought that the style was not particularly professional. Even though the link can be made to my actual music video, there is still this factor with the artist's labelling anyway and I am much happier with the actual outcome than the one to the right.

For my inside panel, the artist's name spelt out in pebbles next to the guitar has changed to a simple heart. This is partly due to the difficulties in framing the picture as the name was quite long and I wanted the guitar to appear at an angle, but I do not feel that it particularly detracts from the theme of the album as the repetition of hearts continues on to this panel too. The sun also created a reflection of the guitar that I was not expecting yet I like this a lot as it represents the light-hearted and happy style of the artist's music as well as working as an interesting effect within the whole digipak itself.

In terms of the 3 inside panels, the mesh of hearts remains the same yet ideally, I wanted a larger heart to appear within this pattern. In practice however, this turned out to be extremely difficult as the shape of the heart was hard to establish within the square pictures and square digipak panel. Unfortunately, I could not implement this idea but I am still happy with the effect and theme, particularly in how some heart pictures connect on different panels; this creates a more linked appeal to connect the inside as one, which was seen in my textual analysis of an existing digipak. Furthermore, I would have liked to have used purely original photography within all sections of my digipak, yet the high demand and need for so many hearts made this difficult and for some of the selection, I carefully chose images from internet image searches. Some of the pictures would be impossible to capture myself but definitely add to the abstract heart theme and I feel that my original photography fits in with the other images successfully.

Looking at the back cover, the only main difference is the fact that DVD is not made up of pebbles but instead typed. Again, this was mainly to do with framing issues in that I did not know at which point my list of songs would completely end. However, I do not feel that it looks out of place as I have continued the use of the swirly font that blends with the sand quite nicely. The other minor change was the circles between songs instead of hashes. I felt that the circles looked similar to pebbles so was more fitting than stark hashes in general.

Overall, I am pleased with how my digipak has grown and developed, with all elements being positive. Through gaining some audience research, I hope that my consumers believe the same.