Once again, in a similar vein to my digipak production, I made some changes in the construction stages that were not in my original plan.
Firstly, one of the major alterations is the inclusion of the name of the artist and album running through the top and bottom of each picture, in black and blue, the same colours as seen on the digipak itself. I decided to add this due to the fact that it makes the advert clearer in what it is promoting as the product and artist is now noticeable where ever the eye is drawn. I experimented with how to incorporate this, writing the name in the same style as the digipak front cover at different points of the images but I felt that it overpowered the hearts too much so the simplistic feel was lost. Additionally, I did not want to detract from the style of the inside of my digipak in which lots of hearts are seen in rows; the way I have constructed it now not only promotes the whole digipak in general but also breaks down the strict lines of the pictures too. As well as this, between the repeated text, I have added a small circle representing a pebble that was also seen to separate the song titles on the back cover of my digipak, creating another link and fitting in with the overall beach style.
On top of this, I have changed the order of the heart images. This is because the backgrounds of each picture fits better in the way I have arranged them so it does not look quite so drastic between each picture. In the inside cover of my digipak, I was not so bothered about this as the mesh of hearts was the effect I was wishing to achieve but in the advert, I did not want it to appear quite so dominating. This can explain the reasonings behind making the pictures lighter and less defined in their colouring too, avoiding overpowering the print itself and working towards a more artistic overall feel.
The information at the bottom of the page has also been adapted slightly in that the name of the magazine giving the rating is 'Sugar.' This change was due to taking into account target audience. It contrasts with the quote from 'Q magazine' which has a completely different readership; showing that both publications like the digipak highlights the appeal for the album in that the audience diversification is wide and it may tempt people who are unsure on purchasing the product that it is for them and very enjoyable.
The final element that I have included is a record label logo and 'Univeral Records 2011.' Both the advertisements that I analysed incorporated this feature somewhere on the page so in order to make my product as realistic as possible, I enclosed this too.
Overall, I now feel that my advert, with the discussed changes, is much more suitable for the purpose of promoting the digipak whilst also linking to the other products I have produced successfully.
Tuesday, 29 March 2011
Ancillary Task: Digipak Magazine Advertisement Plan
After my textual analysis to highlight the conventions of magazine adverts for albums/digipaks, I have created a plan for my product and scanned the document in. This can be seen below (click the image twice for a readable view):
Ancillary Task: Digipak Magazine Advertisement Research
The second ancillary product that I need to produce is a magazine advert for the previously created digipak. To ensure that my advert is as realistic and suitable as possible, I must first research into the area and analyse some existing prints that are available to the public.
My first chosen advert is 'Ellie Goulding' with her album 'Lights' - this can be seen to the left. The whole advert seems to incorporate much the same elements that can be distinguished in the album front cover itself, displayed above; there is not much variation at all apart from a few set features to be discussed later. This allows for a successful cross media marketing style where the album can be displayed in shops and the similar in appearance advert placed in selected magazines to be viewed by the target market and therefore creating a link or identity for all her work. This appears to be a vital convention that I need to incorporate into my own production too.
The image is a close up of the artist's face in which a glittery effect outline has been applied, making her appear particularly mystical and almost untouchable to everyday people. This may reflect on her music itself in that it has a magical feel about it. In terms of placement and sizing, it alone takes up half of the A4 sheet as the main focus at the top of the page and as an audience reads left to right, up and down, the natural instinct is to be drawn to this first.
The colours throughout the piece are mainly gold and black. Gold is a sign of royalty and expense whilst black maintains a mysterious appeal. The typography is that of a unique font with the 'E' and 'G' in her name curved to allow for a more natural and flowing feel.
The smaller text is devoted to promoting the album in a different manner. For instance, ratings have been included from respected newspapers and magazines such as 'The Independent' and 'Q Magazine' of 4 and 5 stars which offers a credibility to the work and may encourage audiences to purchase the album.
Additionally, a quote is seen from a music based magazine stating that the album is, 'A staggering achievement,' with a 4 star rating. Once again, this builds on the idea of making the work more appealing to an audience and may convince someone unsure if they would like to purchase the album that it is worth the money, especially as the magazine that gave it this review is credible for its work with the music industry.
Alongside this, the website of the artist herself is placed below these reviews for the public who may want more information on the professional, as well as offering the idea of cross media marketing. Having the promotion online in addition to in print manipulates all the mediums that young people in particular would converge with on a regular basis, advertising in the right places and therefore resulting in the possibility for more revenue for the record company and artist in question - the main purpose for advertising in general.
Finally, the record company symbol is then shown at the very bottom of the advertisement, quite small in its display due to the fact that this is not necessarily information that the audience would need to know and does not add anything to the advert in question, unless the independence is shown that may appeal to a particular sector of society who wish to rebel against the big music corporations. In this advert however, this is not the case so the logo acts as a formality in that linkages from the artist to her record contract need to be shown for legislation purposes.
The second print advertisement I am going to look at is slightly different in its style. Shown to the right, the first noticeable distinction is the fact it does not take up the whole page. This may be due to the fact that the artist is not as mainstream as the previous artist so promotion is not as great.
The colouring is also made black and white meaning that the advert appears slightly bland with a more simple style adapted. The artist himself does not appear as an image and this could be because of the target audience not being particularly interested in the imagery of him, but with more of a music focus. This is in stark comparison to the first analysis where the picture of the artist took up most of the A4 advertisement.
The alien characters are very quirky and different, setting the singer apart from the norm as they may represent his own persona and character. These images can then reflect on his own music in that it has a very unique feel to it, maybe slightly futuristic with the alien theme established. The only other image that appears on the advert is the digipak he is promoting alongside the single. This is a clever convention as the audience know exactly what to look for if browsing in a shop and creates a connection between album and advert. This is also the only part that is seen in colour, making its emphasis much greater and more powerful.
In terms of the content, text is very basic in a block font that catches the eye with additional information included to the first discussed advert. Single details are shown as well as the album that it comes from, advertising both at the same time for a clever promotional idea. Artist name, single and album name are all seen - similar to Ellie Goulding - yet there is also a date of release, details of DJs and producers included and a price. This additional information may be relevant for the target audience who might recognise names and buy it for this specialist reason with the date creating suspense and build up before release. With no reviews, this gives an indication that the artist does not care about opinions of reviewers and sticks to a simplistic attitude and appeal.
Again, a website can be seen, with this artist also embracing new media technologies and reaching a wider audience in doing so. There is inclusion of the logo for his record company too which is a theme within both advertisements.
In conclusion, from analysing the two magazine advertisements, I have established a real sense of how they can work and differ in terms of the techniques on display, chosen content and placement of certain pieces of information. This will allow me to experiment myself and create a set message that I want to transmit from what I like about each advertisement and artist identity. Set conventions however are important for me to manipulate upon in my own print advert if I wish to convey the air of realism.
Also, from my first textual analysis, I have been able to see how a digipak or album can be highlighted on the advertisement itself, with connections being made such as the general style (in this example, the whole image) to make sure that the advert successfully works and interlinks with the products it is looking to sell as the underlying main purpose.
My first chosen advert is 'Ellie Goulding' with her album 'Lights' - this can be seen to the left. The whole advert seems to incorporate much the same elements that can be distinguished in the album front cover itself, displayed above; there is not much variation at all apart from a few set features to be discussed later. This allows for a successful cross media marketing style where the album can be displayed in shops and the similar in appearance advert placed in selected magazines to be viewed by the target market and therefore creating a link or identity for all her work. This appears to be a vital convention that I need to incorporate into my own production too.
The image is a close up of the artist's face in which a glittery effect outline has been applied, making her appear particularly mystical and almost untouchable to everyday people. This may reflect on her music itself in that it has a magical feel about it. In terms of placement and sizing, it alone takes up half of the A4 sheet as the main focus at the top of the page and as an audience reads left to right, up and down, the natural instinct is to be drawn to this first.
The colours throughout the piece are mainly gold and black. Gold is a sign of royalty and expense whilst black maintains a mysterious appeal. The typography is that of a unique font with the 'E' and 'G' in her name curved to allow for a more natural and flowing feel.
The smaller text is devoted to promoting the album in a different manner. For instance, ratings have been included from respected newspapers and magazines such as 'The Independent' and 'Q Magazine' of 4 and 5 stars which offers a credibility to the work and may encourage audiences to purchase the album.
Additionally, a quote is seen from a music based magazine stating that the album is, 'A staggering achievement,' with a 4 star rating. Once again, this builds on the idea of making the work more appealing to an audience and may convince someone unsure if they would like to purchase the album that it is worth the money, especially as the magazine that gave it this review is credible for its work with the music industry.
Alongside this, the website of the artist herself is placed below these reviews for the public who may want more information on the professional, as well as offering the idea of cross media marketing. Having the promotion online in addition to in print manipulates all the mediums that young people in particular would converge with on a regular basis, advertising in the right places and therefore resulting in the possibility for more revenue for the record company and artist in question - the main purpose for advertising in general.
Finally, the record company symbol is then shown at the very bottom of the advertisement, quite small in its display due to the fact that this is not necessarily information that the audience would need to know and does not add anything to the advert in question, unless the independence is shown that may appeal to a particular sector of society who wish to rebel against the big music corporations. In this advert however, this is not the case so the logo acts as a formality in that linkages from the artist to her record contract need to be shown for legislation purposes.
The colouring is also made black and white meaning that the advert appears slightly bland with a more simple style adapted. The artist himself does not appear as an image and this could be because of the target audience not being particularly interested in the imagery of him, but with more of a music focus. This is in stark comparison to the first analysis where the picture of the artist took up most of the A4 advertisement.
The alien characters are very quirky and different, setting the singer apart from the norm as they may represent his own persona and character. These images can then reflect on his own music in that it has a very unique feel to it, maybe slightly futuristic with the alien theme established. The only other image that appears on the advert is the digipak he is promoting alongside the single. This is a clever convention as the audience know exactly what to look for if browsing in a shop and creates a connection between album and advert. This is also the only part that is seen in colour, making its emphasis much greater and more powerful.
In terms of the content, text is very basic in a block font that catches the eye with additional information included to the first discussed advert. Single details are shown as well as the album that it comes from, advertising both at the same time for a clever promotional idea. Artist name, single and album name are all seen - similar to Ellie Goulding - yet there is also a date of release, details of DJs and producers included and a price. This additional information may be relevant for the target audience who might recognise names and buy it for this specialist reason with the date creating suspense and build up before release. With no reviews, this gives an indication that the artist does not care about opinions of reviewers and sticks to a simplistic attitude and appeal.
Again, a website can be seen, with this artist also embracing new media technologies and reaching a wider audience in doing so. There is inclusion of the logo for his record company too which is a theme within both advertisements.
In conclusion, from analysing the two magazine advertisements, I have established a real sense of how they can work and differ in terms of the techniques on display, chosen content and placement of certain pieces of information. This will allow me to experiment myself and create a set message that I want to transmit from what I like about each advertisement and artist identity. Set conventions however are important for me to manipulate upon in my own print advert if I wish to convey the air of realism.
Also, from my first textual analysis, I have been able to see how a digipak or album can be highlighted on the advertisement itself, with connections being made such as the general style (in this example, the whole image) to make sure that the advert successfully works and interlinks with the products it is looking to sell as the underlying main purpose.
Ancillary Task: Changes to my digipak plan
During my digipak construction, some decisions were made deferring from the original plan.
These were such like the inclusion of a sticker type design on the front cover in the bottom left hand corner, highlighting the "number one single 'Loner in Love'" and "with 1 hour bonus DVD." I decided to include these vital pieces of information on the front cover due to the fact that they are drawing factors for my audience and consumers that may purchase my digipak; the single would be recognised and known to be of high standard thanks to the high chart ranking and the additional DVD means that the public are getting more for their money as well as showing the artist off to his greatest potential.
These were such like the inclusion of a sticker type design on the front cover in the bottom left hand corner, highlighting the "number one single 'Loner in Love'" and "with 1 hour bonus DVD." I decided to include these vital pieces of information on the front cover due to the fact that they are drawing factors for my audience and consumers that may purchase my digipak; the single would be recognised and known to be of high standard thanks to the high chart ranking and the additional DVD means that the public are getting more for their money as well as showing the artist off to his greatest potential.
On the front cover, I also decided to change the style of the title of the album, 'Stories and Dreams.' Originally, I was going to copy the style of the artist's name in a handwriting way that is seen apparent in my music video with the different labels applied to lessen the serious mood established. However, I did experiment with this (as seen to the right) and thought that the style was not particularly professional. Even though the link can be made to my actual music video, there is still this factor with the artist's labelling anyway and I am much happier with the actual outcome than the one to the right.
For my inside panel, the artist's name spelt out in pebbles next to the guitar has changed to a simple heart. This is partly due to the difficulties in framing the picture as the name was quite long and I wanted the guitar to appear at an angle, but I do not feel that it particularly detracts from the theme of the album as the repetition of hearts continues on to this panel too. The sun also created a reflection of the guitar that I was not expecting yet I like this a lot as it represents the light-hearted and happy style of the artist's music as well as working as an interesting effect within the whole digipak itself.
In terms of the 3 inside panels, the mesh of hearts remains the same yet ideally, I wanted a larger heart to appear within this pattern. In practice however, this turned out to be extremely difficult as the shape of the heart was hard to establish within the square pictures and square digipak panel. Unfortunately, I could not implement this idea but I am still happy with the effect and theme, particularly in how some heart pictures connect on different panels; this creates a more linked appeal to connect the inside as one, which was seen in my textual analysis of an existing digipak. Furthermore, I would have liked to have used purely original photography within all sections of my digipak, yet the high demand and need for so many hearts made this difficult and for some of the selection, I carefully chose images from internet image searches. Some of the pictures would be impossible to capture myself but definitely add to the abstract heart theme and I feel that my original photography fits in with the other images successfully.
Looking at the back cover, the only main difference is the fact that DVD is not made up of pebbles but instead typed. Again, this was mainly to do with framing issues in that I did not know at which point my list of songs would completely end. However, I do not feel that it looks out of place as I have continued the use of the swirly font that blends with the sand quite nicely. The other minor change was the circles between songs instead of hashes. I felt that the circles looked similar to pebbles so was more fitting than stark hashes in general.
The Completed Digipak
Below are the separate six panels for my digipak, as well as the complete package.
Front Cover:
Inside panel:
Inside panel next to the CD/DVD holders:
Panel holding CD:
Panel holding DVD:
Back cover:
All together:
Front Cover:
Sunday, 27 March 2011
Ancillary Task: Digipak Plan and Ideas
Following my questionnaire results regarding additional products and digipak research to discover typical conventions, I produced a plan to work with when constructing the final version of the product graphically. Within my plan ideas, I have tried to incorporate all the conventions highlighted in my previous Powerpoint posting which can be seen through the annotations situated around the edge of the image. Now I have successfully put some ideas down onto paper, it has allowed me to process thoughts and see examples of the right messages that I am looking to convey as well as match real life digipak products on the market to make my version as realistic as possible.
Thursday, 24 March 2011
Ancillary Task: Digipak Research
As well as producing a music video for a chosen song, the brief I am working to also requires me to create a digipak and print advertisement for the product. I have already begun research into this area from my target audience questionnaire in my previous blog post and I will incorporate this with extra research that I have partaken in. This is shown below:
digipak research
digipak research
Target Audience Feedback
I have presented my findings from my target audience questionnaire in the form of a powerpoint with pie charts created on Microsoft Excel. The file is attached below:
questionnaire results
questionnaire results
Target Audience Questionnaire
Whilst it is good to collect a general consensus of what an audience thinks of my music video, it is also important to focus on a particular section of the general public - my target audience. In my research and planning, I established that my target audience is most likely to be that of teenage girls. To reach this section of society, I constructed a questionnaire in which the girls were to watch the video and then answer the questions commenting upon it. I handed out these to different year groups at the high school I attended and I received a total of 20 filled in and given back.
Here is the questionnaire itself:
I feel that I have included a good range of both open and closed questions that tackle all the important angles that need to be covered in media in general: audience, representation, genre and institution.
The results from the questionnaire will follow on the next blog post.
Here is the questionnaire itself:
Music Video Questionnaire
Please could you take the time to fill out this quick questionnaire and circle each answer. It is part of my media studies coursework and I am interested in finding out about your views and opinions. All answers will be anonymous. Thank you.
Watch the link on YouTube: http://www.youtube.com/watch?v=F1jm_viMg-s&feature=channel_video_title
Watch the link on YouTube: http://www.youtube.com/watch?v=F1jm_viMg-s&feature=channel_video_title
1. How old are you?
________
2. Do you like the music video? Why/Why not?
Yes
______________________________________________________________________________________________________________________________________________________________________________
No
______________________________________________________________________________________________________________________________________________________________________________
Don’t mind
______________________________________________________________________________________________________________________________________________________________________________
No
______________________________________________________________________________________________________________________________________________________________________________
Don’t mind
3. Have you ever heard the song before?
Yes
If yes, do you think the music video is suitable for it?
______________________________________________________________________________________________________________________________________________________________________________
No
If yes, do you think the music video is suitable for it?
______________________________________________________________________________________________________________________________________________________________________________
No
4. What genre would you describe the song as? Tick all that apply.
Pop
Acoustic
Rock
Other (please state)
______________________________________________________________________________________________________________________________________________________________________________
Acoustic
Rock
Other (please state)
______________________________________________________________________________________________________________________________________________________________________________
5. Would you say that the music video effectively portrays this genre? Why/why not?
Yes
______________________________________________________________________________________________________________________________________________________________________________
No
______________________________________________________________________________________________________________________________________________________________________________
Don’t know
______________________________________________________________________________________________________________________________________________________________________________
No
______________________________________________________________________________________________________________________________________________________________________________
Don’t know
6. Do you understand the narrative line?
Yes
No
No
7. Do you think that the narrative fits with the style of music video?
Yes
No
Don’t know
No
Don’t know
8. Do you understand each character well?
Yes
No
Don’t know
No
Don’t know
9. What feelings do you have towards the main character/artist, Owen?
Sympathise
Know how he feels
Think he is stupid
No feelings
Don’t know
Other (please state)
______________________________________________________________________________________________________________________________________________________________________________
Know how he feels
Think he is stupid
No feelings
Don’t know
Other (please state)
______________________________________________________________________________________________________________________________________________________________________________
10. Do you think that the music video would be suitable for wider distribution, e.g. would fit in to be seen on music channels such as The Box?
Yes
No
Don’t know
No
Don’t know
11. Do you like the continued theme of different hearts being wiped away throughout the music video?
Yes
No
Don’t know
No
Don’t know
12. Do you like the use of special effects e.g. the labelling and POW etc? Why/why not?
Yes
______________________________________________________________________________________________________________________________________________________________________________
No
______________________________________________________________________________________________________________________________________________________________________________
Don’t know
______________________________________________________________________________________________________________________________________________________________________________
No
______________________________________________________________________________________________________________________________________________________________________________
Don’t know
13. If an album and album advertisement was going to be made alongside this music video, what ideas would you like to see carried across? Tick all that apply.
Focus of main artist
Heart theme
Beach location
War between two male characters
Labelling style
Don’t know
Other (please state)
______________________________________________________________________________________________________________________________________________________________________________
Heart theme
Beach location
War between two male characters
Labelling style
Don’t know
Other (please state)
______________________________________________________________________________________________________________________________________________________________________________
14. Overall, please rate my music video out of 10
_____________
15. Would you suggest any improvements for my music video?
Yes
What?
________________________________________________________________________________________________________________________________________________________________
No
What?
________________________________________________________________________________________________________________________________________________________________
No
16. Finally, if you have any other comments about my music video, the song itself, the style and construction, the added special effects or any other points that you feel are relevant, please write them below.
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Thank you for completing this questionnaire. Have a nice day.The results from the questionnaire will follow on the next blog post.
Wednesday, 23 March 2011
Audience Feedback
In order to gain feedback on what people thought of my music video, I decided to post the production on Facebook. Facebook is an extremely popular social networking site, part of the Web 2.0 phenomenon, and teenagers in particular engage with the website frequently, socialising in a safe environment online. Therefore, I felt that it would be an effective medium to portray my music video upon; it is already on YouTube but greatest amount of people watching would be an ideal for me. Also, it is difficult to promote such videos on YouTube as a loyal fan base of subscribers is the key to reaching these wider audiences whilst my Facebook friends could offer me reactions and considerations straight away without the need for heavy promotion.
I have taken still print screens of the comments, shown below:
I received 7 likes for my video and a total of 9 comments. All of the comments stated something positive about the music video which allows me to see that the viewing audience generally enjoyed my music video, entertainment an important aspect in its appeal. People said that they thought the storyline was good, matching the lyrics well in addition to the appreciation of the added effects such like 'POW!' and the general running heart theme.
In terms of comments relating to improvements, some constructive criticism was offered. This was to do with the acting itself in which someone noticed that the male characters were smiling in the chase scene and the drawn out fight but in relation to the construction, this is not so drastic a fault.
Someone also stated that they were not really a fan of the the added glint in the female character's eye. This is all a taste of personal preference and my justification to add this feature in my work was to do with contributing to the jokey, 'cheesey' mood that I was looking for in not making a too serious production. The person who commented on this additionally 'Facebook liked' the video in general so this did not appear to put them off the product entirely.
Overall, I am very happy with the comments and 'likes' I received for my music video and the general concensus is positive. As the purpose of a music video is to entice the audience and engage with them to purchase the single, this positive feedback is a significantly successful reaction that I was looking to achieve and if the product was to really be released, I would hope that this would be just a sample of good comments and sales.
I have taken still print screens of the comments, shown below:
I received 7 likes for my video and a total of 9 comments. All of the comments stated something positive about the music video which allows me to see that the viewing audience generally enjoyed my music video, entertainment an important aspect in its appeal. People said that they thought the storyline was good, matching the lyrics well in addition to the appreciation of the added effects such like 'POW!' and the general running heart theme.In terms of comments relating to improvements, some constructive criticism was offered. This was to do with the acting itself in which someone noticed that the male characters were smiling in the chase scene and the drawn out fight but in relation to the construction, this is not so drastic a fault.
Someone also stated that they were not really a fan of the the added glint in the female character's eye. This is all a taste of personal preference and my justification to add this feature in my work was to do with contributing to the jokey, 'cheesey' mood that I was looking for in not making a too serious production. The person who commented on this additionally 'Facebook liked' the video in general so this did not appear to put them off the product entirely.
Overall, I am very happy with the comments and 'likes' I received for my music video and the general concensus is positive. As the purpose of a music video is to entice the audience and engage with them to purchase the single, this positive feedback is a significantly successful reaction that I was looking to achieve and if the product was to really be released, I would hope that this would be just a sample of good comments and sales.
The Finished Music Video
After the collation of all my research and planning, this is the final outcome.
Tuesday, 22 March 2011
Research and Planning: Storyboard
After putting all my ideas together in a logical order, I felt that I was ready to storyboard before moving on to the practical task in hand. I tried to include as much detail as possible on my storyboard and follow it accordingly to ensure that every line of the song was successful in its construction including the introduction of 10 seconds.
emilys media storyboard
Research and Planning: Initial Shot Ideas
Now that the lyrics have been successfully collated, the next step is to storyboard some ideas. Before I did this however, I decided to write down some set shots for each line of my song, in order to get initial feelings down onto paper and make sure that my music video would flow in a linear sense that appealed to my target audience whilst being as true to real life products as possible.
Here are the scans of such work presented on a powerpoint:
emilys media presentation
Here are the scans of such work presented on a powerpoint:
emilys media presentation
Research and planning: Lyrics Obstraction
From analysing music videos closely, I have established that the convention of lyrics matching visuals is a very important and rife feature. Therefore, it was neccessary to establish a strong connection with my song words before any real planning could be made.
I extracted the lyrics to my chosen song, 'Loner in Love' by 'Busted', from a standard lyrics website (there are lots to choose from where song words are submitted by everyday people and these are usually quite reliable with a set rating system) - www.azlyrics.com. These are shown below:
It was an amazing end to the perfect day
Sun sinking low in the sky
We sat and watched all the dolphins swim in the bay
That crazy look in your eye
We ran in slow motion over the sand
Into the ocean holding your hand
But then it gets hazy
And I lose you and then that's when
[Chorus:]
I wake up scared to phone her
Realise I'm a loner in love (yeah yeah)
It's still the same old story
Tears of morning glory no luck
That's the reason why my life sucks, very much
Being a loner in love
The next day I ran into your current boyfriend
Told him what we did last night
Before my story had even got to the end
He challenged me to a fight
I ran in slow motion away from him
But he caught up with me, kicked my teeth in
Now I've got no chance cos'
I can't even grin
No nothing's changed and
[Chorus:]
I'm way too scared to phone her
Realise I'm a loner in love (yeah yeah)
It's still the same old story
Tears of morning glory no luck
That's the reason why my life sucks, very much
Being a loner in love
That's the reason why my life sucks, very much
Being a loner in love
Being a loner in love, you know that it sucks
I removed any sections that do not appear in the cover version I have chosen as repeats are made in the original song that are not true of the creative re-make of the YouTube artist. This meant that I could then work on my initial shot ideas relative to the lyrics to ensure that I include the important music video convention of matching shots to lyrics. The amended song words are shown below:
"Loner In Love"
It was an amazing end to the perfect day
Sun sinking low in the sky
We sat and watched all the dolphins swim in the bay
That crazy look in your eye
We ran in slow motion over the sand
Into the ocean holding your hand
But then it gets hazy
And I lose you and then that's when
[Chorus:]
I wake up scared to phone her
Realise I'm a loner in love
It's still the same old story
Tears of morning glory no no
That's the reason why my life sucks, very much
Being a loner in love
The next day I ran into your current boyfriend
Told him what we did last night
Before my story had even got to the end
He challenged me to a fight
I ran in slow motion away from him
But he caught up easy, kicked my teeth in
Now I've got no chance cos'
I can't even grin
No nothing's changing
[Chorus:]
I'm wake up scared to phone her
Realise I'm a loner in love
It's still the same old story
Tears of morning glory no no
It was an amazing end to the perfect day
Sun sinking low in the sky
We sat and watched all the dolphins swim in the bay
That crazy look in your eye
We ran in slow motion over the sand
Into the ocean holding your hand
But then it gets hazy
And I lose you and then that's when
[Chorus:]
I wake up scared to phone her
Realise I'm a loner in love
It's still the same old story
Tears of morning glory no no
That's the reason why my life sucks, very much
Being a loner in love
The next day I ran into your current boyfriend
Told him what we did last night
Before my story had even got to the end
He challenged me to a fight
I ran in slow motion away from him
But he caught up easy, kicked my teeth in
Now I've got no chance cos'
I can't even grin
No nothing's changing
[Chorus:]
I'm wake up scared to phone her
Realise I'm a loner in love
It's still the same old story
Tears of morning glory no no
That's the reason why my life sucks, very much
Being a loner in love, you know that it sucks
Being a loner in love, you know that it sucks
Tuesday, 8 March 2011
Research and Planning: Themes
Many music videos, particularly ones that fit into the category of televised bard, have an underlying theme and meaning behind them. From gaining an overall idea of what the lyrics to my song are about as well as studying them in greater depth, I can see that unrequited love is the key. There is a clear narrative that moves through the song especially in the verses and pre-choruses which I will manipulate effectively to meet the conventions of visual matching the lyrics, yet there are other points where it may be more suitable to sum up this theme through the visuals to help define my music video as this particular representative music video.
Hearts are often connoted with love whilst also being instantly recognisable when seen on a screen in something like a music video or depicted on a card for example. For this reason, I feel that a succession of shots with various different hearts seen within them would well amongst the narrative line. As this particular love is unrequited, I will additionally bring in the concept of the heart fading/slipping away to visually represent the abstract idea of love and the situation that the artist is going through.
In the planning stages, I will ensure that I have a wide range of this type of shot included amongst the clear narrative picture in the lyrics that I wish to build upon and emphasise to make my music video shine through in terms of the conventions met as well as its engagement as a televised bard style music video.
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