Evaluation: What have you learned from your audience feedback?

Whilst publishing my music video, as seen in a previous post, I constructed a deep analysis into what my target audience felt about the creation as a whole and its different elements, portrayed in a Powerpoint presentation. These questionnaire results and the commencing analysis help to directly address the evaluating question so I shall post the presentation once more.

questionnaire results

Constructing this questionnaire was very valuable for me. Whilst I also posted my music video link onto Facebook, the above results are more reliable in the sense that the answers come from those who would be the target audience and main consumer of my product, rather than looking in from a more skeptical eye. There is also no form of bias in that the Facebook link was commented on by my own friends.
However, they still offer me a lot of valid opinions and watches, due to the fact that my video received 7 likes and 9 comments. 

All of the comments had something positive to say about my music video and I was very happy with the responses. People liked the running theme of the hearts disappearing so therefore my televised bard theme was received well by my audience. They also noted that the narrative/storyline of the song and the visuals that went with this were very clear and effective, showing that they understand and appreciate the use of the lyric and visual link convention.
In relation to what improvements could be made one person pointed out that the actors were happy in the fight scene, unfortunate for the feeling but showing that fun was had during the filming as a plus point. There was also a comment about personally not liking the added glint in the eye of the female character, however they understood that this was a matter of personal preference and why I included it for establishing the more cheesy feel.

Whilst appearing on YouTube, my video has had some interaction. YouTube has 490 million unique users worldwide per month, who make for an estimated 92 billion page views each month so I had to try and get my video out into the wider environment. It is difficult to get any kind of publicity on YouTube however so data can be slow to collate.
Since its upload on the 14th March, my video has received 156 views, 3 likes and 1 dislike. I am pleased with this figure due to the short amount of time my music video has been active. In terms of finding out who liked and disliked my video, it is difficult due to the mystery of what demographics are included yet it does offer me a unbiased view as they are not Facebook friends like my other link. Additionally, I do not know if my target audience viewed the video so there is no way to tell who disliked; this is why I created the questionnaire to target my intended audience and really get a feel of how they felt about my product.

Overall, reviews and audience feedback has been generally positive from all the parties that I have asked. In terms of my ancillary products, I asked for some kind of feedback from my peers and they noted the fact that the print publications linked back successfully to my music video and liked the idea of taking the hearts as the main theme rather than just the artist for my magazine advertisement. This was also highlighted in my target audience questionnaire as a feature they wanted to see so I am glad that this was recognised and appreciated by a wider audience.
My feedback has offered me some ideas for how to improve my products if I was to do this project again as highlighted by constructive criticism but I am generally pleased with responses received about my work.