Whilst I have deeply analysed changes that I have made from my plans to my ancillary tasks, I have not yet talked in detail about the improvements and choices that were considered and appplied in my actual music video.
For instance, I had in mind the fact that certain conventions had to be met that fit with Andrew Goodwin's theory in the typical occurrences that feature in music videos and I knew of the message that I wanted to convey within my own text. The first noticeable difference from my storyboard to my final music video is the inclusion of labelling and added effects such like the 'POW!', hearts and 'GRR!' Whilst editing, I was able to manipulate the Final Cut Pro editing software and Photoshop to incorporate these kinds of elements. The effect that I wished it to convey was to add to the definition of the genre in making the music video a little less serious and more cheesy like a typical pop music video where ideas are not so literal. The clear narrative that I followed shows a fight scene and whilst I wanted to stick closely to matching visuals with lyrics (a convention), I did not this to be the main focus of the song and the theme taken from unrequited love to bullying. I have stated that I wanted my music video to fit into the conceptual clip, televised bard type style with the main theme of love coming through but I wanted to find a happy medium between conveying genre, visuals mathing lyrics and the overarching style of music video and I hope that this does not defer too much from any such piece. It can also be said that adopting this cartoon type style brings the convention of intertextuality to the creation from the media form of comics.
Another addition that was not captured in my storyboard is a lot more shots of hearts washing away/disappearing. As I have developed and progressed through this project, I have wanted to focus on the theme and televised bard style more and more as I feel it is good to be able to categorise my music video effectively. Therefore, by showing many more shots of hearts disappearing than I originally planned, I have been able to connote the idea of the main character and artist's love being lost through the same principle of shot yet in different styles, diversifying the music video in general and offering a type of identity to carry through onto further ancillary products.
Location ideas have also diverged slightly. For instance, my storyboard shows a shot of the main character waking up in bed, shocked to the line 'I wake up scared to phone her.' Whilst ideally this shot fits better with the lyric, I wanted to base my music video in the one location so the beach could opitamise all the emotions that the character felt, in the isolated location where he finishes up alone - the main feeling of the song itself. Some may say that this weakens my music video slightly as most music videos show a variety of locations, however whilst this may be the case, I has difficulties in terms of transport and actors so wanted to get my filming done as soon as actors were avaliable as well as containing the location as far as the underlying messages were concerned.
The final feature that appears in my music video but not on my storyboard is the aspect of titles showing the name of the song and artist performing it at both the start and end of the sequence. I included this as it is a typical convention of music videos in general so offering a sense of realism in that when the audience consume my video, they can really see that it would fit in with distributors such as The Box, popular music channels playing real songs. I used the programme LiveType on the Mac computers to create this effect and I am glad that I looked to incorporate it as the simple idea is very effective for making my music video look more professional.
Overall, I feel that I have stuck to my storyboard quite well in terms of shot ideas and the general messages that I looked to portray, only making additions and changes that work to improve the concept and amplify certain ideas. It shows that I had a clear view of what I wanted to produce yet was not afraid to take on extra ideas and exaggerate present principles to clearly offer set meanings to the audience about my music video.
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