Research and Planning- Genre

Through my analyses, I have looked at two separate genres and seen clear differences in the style chosen. As I have selected which song I would like to create a music video for, I will now look in further detail at what this genre means and what the expectations and conventions are within this.

Busted were a British band, forming in 2000 and breaking up in 2005. During their existence, they arguably managed to become one of the most successful boybands of the 00's era in Britain, which appeared to lead a shift from the concept of an all singing and dancing boyband to one based on rock instrumentation. For this reason, it is quite difficult to confine the band into just one genre. iTunes defines them as rock, Wikipedia (a reference site that can be updated/submitted by anyone so slightly unreliable in cases) as pop rock and the website www.ratemymusic.com classifies them as boy band, pop punk.

As I have already analysed the Busted music for 'Year 3000', I have managed to establish an idea of how the band identify themselves in terms of genre. With a target audience of teenagers who want to 'rebel' against the teeny sickly sweet pop songs, Busted are the next safe bet as there is just enough reverb to distort them from pure pop. I talk from my own experience as a young teenager when Busted were in their most popular stage that everyone loved them for being slightly against the norm of S Club 7 and Britney Spears, pop icons at the time. The video I looked at (Year 3000) followed a narrative, finishing with a performance and the lyrics included managed to create a lot of imagery, with the chance to include lots of interesting shots and intertextuality too.

My chosen cover of the song 'Loner In Love' however is slightly different to the Busted original, in terms of genre. This is due to the fact that the singer has only got the equipment of his solo voice and his acoustic guitar. It also slightly changes the conventions that would be expected in the music video itself as it brings a wider concept than just from instrumental boy band. Acoustic music videos often show a large number of close ups of the artist alone, playing their guitar in a quiet place such as outside. The focus is on the music talents of the artist themselves so this makes for this being a highlight in the feature. This style of music also appears much more serious and focused than regular pop videos, with shots offering a much deeper theme and meaning behind them.

Therefore, I feel that I must work to offer the target audience of Busted fans a video that is a bit more serious than what they may expect from the band to establish this acoustic feel and take it into consideration as it changes the dynamics of the song quite significantly. I like the idea of a theme running through the video to create a deeper and more serious aspect and will concentrate my efforts on finding the adequate balance of both pop, boyband and acoustic music.